Dass ich ein großer Fan der Werbekampagnen von Bill Bernbach für VW und David Ogilvy (z.B. für Rolls Royce) bin, steht außer Frage. Deren ikonische Kampagnen haben mich schon als Schüler fasziniert. Später kam der Volvo-Clip dazu. https://www.youtube.com/watch?v=BUNMBE1uKOs Humor und Wortwitz waren Trumpf, heute leider kaum noch…
The ancient Greeks (Zeno, Seneca, Epiktet) introduced the philosophical principles of Stoicism, mainly to propose better leadership manners to the leaders of their peoples. The Stoic principles can be explained in 9 theorems: Know what is really important (for your community, your state). Focus on that. Focus on clear goals and preparation to achieve them.…
In the early stages of your freelance career, when you are pitching to a new client, you often tend to offer your services at a low price in order to at least close the deal. In later stages, when you know how good you really are and you have positive references, you can offer your…